Joost News

Former Skype Founders Launch IPTV — Call it Joost

The much speculated IPTV service by Skype, previously codenamed 'The Venice Project ' is now officially out of the bag, as 'Joost' (pronounced "Juiced").

The free service will allow viewers to access all kinds of television from across the world, over the Internet.The ad supported site will try to replicate the complete television experience, in full-screen, broadcast quality, along with channel flipping, and interactivity. The service is still undergoing trials, but thousands of people have been invited to download the software on trial.

Joost aims to offer TV-like experience enhanced with the choice, control and flexibility of Web 2.0, which enables broadcasters to get their program in front of a global Internet audience. Joost CEO Fredrik de Wahl says the team plans to offer studios, cable stations and anyone else who wants to distribute high-quality video over the Internet, a fast, efficient and cheap distribution method. He says the company will use the same peer-to-peer technology used in Skype and Kazaa.

The Joost menu allows users to switch channels with the click of a link, TiVo-like control of the content and access to any show, any time of the day. Users may also move forward or backward within a show and skip commercials. There is a line-up of sports, documentaries and music programming, but the team says this is just trial programming and that when the full launch takes place in the next few months, there will be more impressive content on offer.

Founders, Niklas Zennstrom and Janus Friis, Joost say Joost fills a critical gap in the online video entertainment arena because it is powered by a secure, efficient, piracy-proof Internet platform that enables premium interactive video experiences while guaranteeing copyright protection for content owners and creators. The Joost website says, "Joost is a new way to watch TV, free of the schedules and restrictions that come with traditional television."

The site also promises to provide a platform for the 'best television content on the planet' to bring users the shows from TV studios, as well as the specialist programs created by professionals and enthusiasts. The Joost team also reveals that they're working on a native Macintosh Intel version and expect it to be available in the next few months. A Linux version is also in the works. More...

-------------------------------------------------------------------------------------

First Skype|Now Net TV

The founders of the Skype internet telephony service are launching what they describe as the world's first broadcast quality internet TV service.

Following speculation about a service dubbed The Venice Project, the online television software is now being unveiled under the name Joost.

It is designed to enable broadcasters to get their programmes in front of a global internet audience.

It will allow viewers to access all kinds of television over the internet.

Trial period

The chief executive, Frederik de Wahl, showing off the service in Joost's London offices, claimed that it provided a different experience from other internet television ventures.

"We are trying to replicate the complete television experience," he explained as he flicked through channels using the Joost interface on a widescreen television.

"It's full-screen, broadcast quality, you've got instant channel flipping, and interactivity - a viewer can come to us and get all their TV needs."

The service is still undergoing trials, but thousands of people have taken up an invitation to download the software and try it out.

But the big question is what is there to watch?

So far, it is hard to see a compelling reason to switch on to Joost, which will be a free service supported by advertising.

Competitive market

There is a line-up of sports, documentaries and music programming, but nothing that is going to tempt many away from their existing television diet.

But Mr De Wahl insists this is just trial programming and when the full launch takes place in the next few months there will be much more impressive content on offer.

Joost is backed by Niklas Zennstrom and Janus Friis, who founded Skype, while Frederik de Wahl previously ran a business whose peer-to-peer software was used in Skype.

He says a version of that software is key to the appeal of Joost, with new peer-to-peer technology, backed up by the firm's own servers, making it possible to stream video on demand.

But rival services are already casting doubt on the claim that Joost represents a new frontier for internet television.

BT Vision, launched in December, offers video-on-demand via broadband, and Channel Four Television says its 4OD service promises DVD-quality programmes to download to your computer.

Meanwhile another company calling itself Babelgum contacted the BBC to insist that its service, launching in March, would also use peer-to-peer technology to stream video at "near-TV resolution".

A spokesman said "the Venice Project hasn't got this to itself."

The battle to broadcast over the internet is hotting up and the Venice Project - or Joost as we now must call it - will have to make plenty of noise to make itself heard. More...

Joost News